When your game is all about creating new and exciting bumps in people’s faces, your best bet is to get someone who knows their stuff. That’s why Square Enix turned to UFC champion Georges St-Pierre for their latest Sleeping Dogs trailer.

The game made by ModNation Racers creators United Front Games is all about martial arts and the French Canadian GSP is a mixed martial artist, so it works out fine. The hype clip shows GSP in a fitting attire prepping players for the oncoming violence in the game. He tells us to be patient and wait for a mistake in order to strike down with furor. Failure is not an option. Oh, GSP also unwillingly seems to promote Saints Row with his fleur-de-lis tattoo