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Game developer THQ is in an interesting position. The company has some fairly public financial problems to deal with – problems that have caused its leader to take a top-to-bottom inventory of the company’s success, and it’s failures. One of these failures is uDraw, a drawing pad designed for the Wii, 360, and PS3, that was released to mediocre sales at the beginning of 2010.
THQ foresaw uDraw as a commercial success, with the device receiving rave reviews during its demonstrations and attracting interest from gaming critics. A modern Mario Paint, uDraw could have been a major hit with both young children and wannabe artists alike. Instead, it’s been a very costly failure for THQ, causing the company to lose over $100 million from lost sales and price cuts.
While THQ has some very successful franchises, Saints Row and the WWE games some of them, its costly experiments with new controllers and devices like uDraw has hurt it dearly. Experiments and innovation have payed off for companies like Nintendo, but it looks like the only thing the uDraw is creating is a downward stock chart for THQ. Let’s hope they can make it out of this downturn soon.